In this case, it’s not possible “crossing out” Mattel of opportunism since ‘Barbie’ has already dressed in more than 200 different looks, corresponding to a lot of different types of careers. This Mattel initiative aims to encourage women to enter aviation jobs traditionally taken by men. That’s why it’s more consistent, because it fits better with the brand’s DNA, Mattel Barbie UK’s recent 2020 deal with Virgin Atlantic to launch new barbie pilots, engineers and air controllers.

The message must be broadly agreed by subject matter experts and validated by the majority of society.

The detractors of this new game claim that Ms Monopoly may be a game with good intentions, “but a more apt version of the game would have made male players face the same inequalities that women face in their workplace” says the University of New Hampshire professor specialized in feminist studies, Jennifer Broda.ĭealing with gender equality issues, even in a board game, isn’t something that can be taken carelessly. Monopoly doesn’t address the causes of the gender pay gap, and all it achieves is sending the message that women need an initial advantage just for being women questioning, in an indirect way, her productivity. The female players start the game with 1.900$ while the male players start with 1.500$.Įxperts in gender equality studies warn that Ms. Ms Monopoly, which is on our list of the best new toys of 2020, comes with 20,580 in Monopoly money, which, incidentally, is the same amount of cash Hasbro has given to several female inventors. In this new version of Monopoly, women receive more money than men.

The new Ms Monopoly has been widely criticized for supporting or endorsing gender inequality. Especially after the controversial release of Ms Monopoly, like it’s announced by the cover of the box message: “The only game where women earn more than men”.

As every year, the gaming area of the BLEurope event (held in London from 1 to 3 October) will became an important actor inside the fair.

Ms monopoly